Creating graphic design materials to increase user’s interaction and engagement towards the brand and their overall online presence
Project type: Graphic design
Tools: Figma, Adobe Photoshop, Inkscape, Slack
Duration: 2020 - 2022
Background
Different brands have their own guidelines and target audience, making the whole process complicated. As a graphic designer, I have to consider the goal of the design requirement, buying capacity of the target audience, where the design will be used, as well as what type of design requirement it is. All of this are very crucial on deciding the approach and design style that I need to use.
The Design Process
After reviewing all the resources I’ve gathered, and proceeding on making foundations with various color combination options, design styles and typography. These became the foundation of my graphic design work that helps with user engagement and brand presence for the social media account and website of the brands that I’ve used to work.
Ultimately, my approach differs on the medium of the design requirement. I have to know the target audience, their demographics, the product or campaign used as a focal point and other to be able to me to create a highly engaging graphic design.
Next Project
UI/UX design and Mobile App Design | Figma, Adobe XD, FigJam, Slack